Data Polling & Analytics
Campaigns are composed of many different moving parts, with two of the most important parts consisting of data, polling and analytics. PBA works with a multitude of research and data analytical companies reviewing polling, data, and focus group responses to better align the brand on an ongoing basis.
Once candidate brand identity is established, we’ll help your teams create messaging based on data and polling information, refining content based on ever-evolving analytics, ensuring your message always reaches your target audiences.
Bonnie Siegel and her team were able to take our data and mold it into an authentic brand for Senator Cruz. Data without a story is just ones and zeros. Bonnie turned those digits into a compelling narrative that truly spoke to voters. Most importantly, she is truly brilliant and it's always a learning experience to work with her.
Chris WilsonWPAi Partner & CEO
Recent PoliticalBranding Articles
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How to Address the GOP's Millennial Problem
April 10, 2019 -
How Republicans Can Win With Millennial Voters
June 27, 2018 -
Trump Owns a Shrinking Republican Party
June 21, 2018
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Millennials: Democrats are Not Harnessing
June 11, 2018
Them and Republicans are Ignoring Them -
How to Fix the Republican Party’s Millennial Problem
January 10, 2018 -
Podcast - Building Brand Love with Millenial Voters
November 12, 2017
