As the “Trump Train” barrels on, there is more and more information to support the power of his brand. The Brookings Institute recently published an article entitled “Trump Owns a Shrinking Republican Party”. No longer are we noticing tendencies or trends, data shows that there is a serious influx of registered Independents and dwindling affiliation of the established parties. On the other hand, Republican candidates are jumping on board the train, since having a positive brand association with Trump is a winning brand!

Donald Trump

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*Photo courtesy of the Brookings Institute

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Bonnie is an absolute force of nature! With an iron will she brings people and perspectives together to synthesize truly compelling brand visions. Her driving force behind a fundamentally important brand exercise was critical to our successful and award-winning website re-design for Senator Cruz's presidential campaign. Serious campaigns would be smart to seek out Bonnie's expertise.

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