PoliticalBranding Associates Articles
Whether your candidate is new to the political arena or a seasoned politician, brand identity, brand positioning, brand awareness and an effective brand proposition play a key role in winning your race – from effective messaging to using data and polling information to your advantage – PoliticalBranding Associates helps you get there.
Podcast – Building Brand Love with Millenial Voters
November 12, 2017Bonnie Siegel, founder, Political Branding Associates shines the light on how Millennial voters are different from earlier generations of voters. With examples from the Bernie Sanders and Ted Cruz 2016 campaigns, Bonnie points out what drives Millennials to act, their…
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Brand Creation: The Biggest Lesson Politicians Can Learn From Companies
August 6, 2017Below is an article by Innovation in Advocacy about the importance of candidate branding and how Bonnie Siegel is changing the political landscape. Corporations understand branding, they understand the necessity of repetition in sending a clear message to their consumers.…
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Don’t Mistake a Slogan for a Brand
July 25, 2017On Sunday, Senate Minority Leader Charles Schumer (D-N.Y.) spoke about losing the 2016 election, and whether he realized it or not, admitted the Democrats have a major issue with brand identity. “The number one thing that we did wrong is…
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Bonnie Siegel Talks Political Brand Identity on My Campaign Coach
July 18, 2017Branding played a definitive role in both the 2016 Republican primary and the general election and it’s changed the way we view campaigns. Listen to Bonnie Siegel's insight on political branding, her experience as brand strategist for Ted Cruz for…
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CampaignExpo 2017:
What Everyone is Talking About But Not Actually Saying
July 18, 2017
It’s the non-partisan elephant in the room. Session after session, speaking to people in the hallways, waiting in line to use the bathroom – I heard the same thing over and over again: People know something has fundamentally changed in the political…
Read MoreBonnie Siegel and her team were able to take our data and mold it into an authentic brand for Senator Cruz. Data without a story is just ones and zeros. Bonnie turned those digits into a compelling narrative that truly spoke to voters. Most importantly, she is truly brilliant and it’s always a learning experience to work with her.
Chris WilsonWPAi Partner & CEO
Recent PoliticalBranding Articles
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How to Address the GOP's Millennial Problem
April 10, 2019 -
How Republicans Can Win With Millennial Voters
June 27, 2018 -
Trump Owns a Shrinking Republican Party
June 21, 2018
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Millennials: Democrats are Not Harnessing
June 11, 2018
Them and Republicans are Ignoring Them -
How to Fix the Republican Party’s Millennial Problem
January 10, 2018 -
Podcast - Building Brand Love with Millenial Voters
November 12, 2017
