PoliticalBranding Associates Articles

Whether your candidate is new to the political arena or a seasoned politician, brand identity, brand positioning, brand awareness and an effective brand proposition play a key role in winning your race – from effective messaging to using data and polling information to your advantage – PoliticalBranding Associates helps you get there.


Podcast – Building Brand Love with Millenial Voters

November 12, 2017

Bonnie Siegel, founder, Political Branding Associates shines the light on how Millennial voters are different from earlier generations of voters.  With examples from the Bernie Sanders and Ted Cruz 2016 campaigns, Bonnie points out what drives Millennials to act, their…

Read More
Vote Sticker

Brand Creation: The Biggest Lesson Politicians Can Learn From Companies

August 6, 2017

Below is an article by Innovation in Advocacy about the importance of candidate branding and how Bonnie Siegel is changing the political landscape. Corporations understand branding, they understand the necessity of repetition in sending a clear message to their consumers.…

Read More

Don’t Mistake a Slogan for a Brand

July 25, 2017

On Sunday, Senate Minority Leader Charles Schumer (D-N.Y.) spoke about losing the 2016 election, and whether he realized it or not, admitted the Democrats have a major issue with brand identity. “The number one thing that we did wrong is…

Read More
My Campaign Coach

Bonnie Siegel Talks Political Brand Identity on My Campaign Coach

July 18, 2017

Branding played a definitive role in both the 2016 Republican primary and the general election and it’s changed the way we view campaigns. Listen to Bonnie Siegel's insight on political branding, her experience as brand strategist for Ted Cruz for…

Read More
2016 Election

CampaignExpo 2017:
What Everyone is Talking About But Not Actually Saying

July 18, 2017

It’s the non-partisan elephant in the room. Session after session, speaking to people in the hallways, waiting in line to use the bathroom – I heard the same thing over and over again: People know something has fundamentally changed in the political…

Read More

Bonnie Siegel and her team were able to take our data and mold it into an authentic brand for Senator Cruz. Data without a story is just ones and zeros. Bonnie turned those digits into a compelling narrative that truly spoke to voters. Most importantly, she is truly brilliant and it’s always a learning experience to work with her.

Chris Wilson
WPAi Partner & CEO