PoliticalBranding Associates Articles

Whether your candidate is new to the political arena or a seasoned politician, brand identity, brand positioning, brand awareness and an effective brand proposition play a key role in winning your race – from effective messaging to using data and polling information to your advantage – PoliticalBranding Associates helps you get there.

Vote Sticker

Brand Creation: The Biggest Lesson Politicians Can Learn From Companies

August 6, 2017

Below is an article by Innovation in Advocacy about the importance of candidate branding and how Bonnie Siegel is changing the political landscape. Corporations understand branding, they understand the necessity of repetition in sending a clear message to their consumers.…

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Don’t Mistake a Slogan for a Brand

July 25, 2017

On Sunday, Senate Minority Leader Charles Schumer (D-N.Y.) spoke about losing the 2016 election, and whether he realized it or not, admitted the Democrats have a major issue with brand identity. “The number one thing that we did wrong is…

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My Campaign Coach

Bonnie Siegel Talks Political Brand Identity on My Campaign Coach

July 18, 2017

Branding played a definitive role in both the 2016 Republican primary and the general election and it’s changed the way we view campaigns. Listen to Bonnie Siegel's insight on political branding, her experience as brand strategist for Ted Cruz for…

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2016 Election

CampaignExpo 2017:
What Everyone is Talking About But Not Actually Saying

July 18, 2017

It’s the non-partisan elephant in the room. Session after session, speaking to people in the hallways, waiting in line to use the bathroom – I heard the same thing over and over again: People know something has fundamentally changed in the political…

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Covfefe Tweet

The Covfefe Conundrum
How a Strong Political Brand Can Create New Truths

June 22, 2017

You say “covfEEf,” I say “covfeeFEE” — regardless of how you pronounce it, who would have ever thought the word “covfefe” would become part of mainstream vocabulary? Certainly not me. But low and behold, in a matter of minutes, a single tweet…

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Bonnie Siegel and her team were able to take our data and mold it into an authentic brand for Senator Cruz. Data without a story is just ones and zeros. Bonnie turned those digits into a compelling narrative that truly spoke to voters. Most importantly, she is truly brilliant and it’s always a learning experience to work with her.

Chris Wilson
WPAi Partner & CEO