It’s the non-partisan elephant in the room. Session after session, speaking to people in the hallways, waiting in line to use the bathroom – I heard the same thing over and over again: People know something has fundamentally changed in the political landscape but they’re not exactly sure what that something is.

First, let me back up a bit. While I’ve written several articles for Campaign & Elections, this is the first CampaignExpo I’ve attended. And I must say, I thoroughly enjoyed meeting so many driven individuals committed to making positive change in government – through elections, movements, organizations – the energy I feel with this group is absolutely electrifying, and I’m happy I’ve had the opportunity to connect with so many talented people in the political industry.

That said, Thursday’s Expo began bright and early with a panel discussion called, “Campaign Communications in the Age of ‘Alternative Facts.’” The session explored how campaign communications are now having to address fake news (like they didn’t have enough of a challenging job to begin with), alternative facts and news that may or may not be completely accurate, may be purposely left out to alter the story, or simply news maybe you or others don’t like or agree with.

It was an excellent discussion exploring the rise of “alternative facts,” but lacked a solid solution on how to combat and/or stay ahead of this constant barrage of endless news.

As I sat and listened to this panel and subsequent other discussions throughout the day, I repeatedly thought of the elephant. I’m sure some of you think the elephant are the pesky “alternative facts,” rapidly changing the political landscape into something out of the Wild West – a potentially dangerous frontier, right? Read more on Medium

About PoliticalBranding Associates
We believe branding is much more than a logo, colors and a pretty website – it’s the overall essence of what makes the candidate different. Contact us today to learn more about how we can help your political campaign.

Post a Comment

We'd love to hear from you.

Bonnie is an absolute force of nature! With an iron will she brings people and perspectives together to synthesize truly compelling brand visions. Her driving force behind a fundamentally important brand exercise was critical to our successful and award-winning website re-design for Senator Cruz's presidential campaign. Serious campaigns would be smart to seek out Bonnie's expertise.

Kristen Luidhardt
President, The Prosper Group

Recent PoliticalBranding Articles

  • Bonnie Siegel Talks Political Brand Identity on My Campaign Coach

    July 18, 2017
  • CampaignExpo 2017: What Everyone is Talking About But Not Actually Saying

    July 18, 2017
  • When a Party Turns Toxic

    June 22, 2017