PoliticalBranding Associates Articles
Whether your candidate is new to the political arena or a seasoned politician, brand identity, brand positioning, brand awareness and an effective brand proposition play a key role in winning your race – from effective messaging to using data and polling information to your advantage – PoliticalBranding Associates helps you get there.
The Covfefe Conundrum
How a Strong Political Brand Can Create New Truths
June 22, 2017
You say “covfEEf,” I say “covfeeFEE” — regardless of how you pronounce it, who would have ever thought the word “covfefe” would become part of mainstream vocabulary? Certainly not me. But low and behold, in a matter of minutes, a single tweet…
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When a Party Turns Toxic
June 22, 2017“The [democratic party] brand is just bad,” Rep. Tim Ryan said. “I don’t think people in the beltway are realizing just how toxic the Democratic Party brand is in so many parts of the country.” CNN, June 22, 2017 Last…
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The Do’s and Dont’s of Branding
June 14, 2017Whenever I get asked about branding a candidate, I think of the old riddle: What comes first, the chicken or the egg? For campaigns, the question becomes: what comes first, the branding or the marketing? For me, the answer is clear.…
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The New Political Landscape: Brand Identity and Authenticity
June 8, 2017I think we can all agree that last year’s primary election was anything but typical. At times, it was hardcore, rough and contentious. It was also the first time in recent history where it wasn’t necessarily about party affiliation anymore — it…
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Why Candidates Should Understand Branding
June 2, 2017Most candidates don’t think of themselves as a brand. But in order to be a successful candidate today, when campaigns are competing for attention with sophisticated brand advertisers, they should start. Now, most early-career candidates understand they need to market…
Read MoreBonnie Siegel and her team were able to take our data and mold it into an authentic brand for Senator Cruz. Data without a story is just ones and zeros. Bonnie turned those digits into a compelling narrative that truly spoke to voters. Most importantly, she is truly brilliant and it’s always a learning experience to work with her.
Chris WilsonWPAi Partner & CEO
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Millennials: Democrats are Not Harnessing
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Podcast - Building Brand Love with Millenial Voters
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