Whenever I get asked about branding a candidate, I think of the old riddle: What comes first, the chicken or the egg?

For campaigns, the question becomes: what comes first, the branding or the marketing? For me, the answer is clear. There’s no effective marketing without a defined brand. But in politics, that distinction isn’t always clear.

In fact, one trend I’ve witnessed in the political space is once the campaign team creates a logo, said team considers the logo the candidate’s “brand,” and now has the inspiration to design a website and marketing materials that encompass the “brand.”

Big mistake. A logo is not the candidate’s brand. Read more at Campaigns & Elections.

About PoliticalBranding Associates
We believe branding is much more than a logo, colors and a pretty website – it’s the overall essence of what makes the candidate different. Contact us today to learn more about how we can help your political campaign.

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Bonnie is an absolute force of nature! With an iron will she brings people and perspectives together to synthesize truly compelling brand visions. Her driving force behind a fundamentally important brand exercise was critical to our successful and award-winning website re-design for Senator Cruz's presidential campaign. Serious campaigns would be smart to seek out Bonnie's expertise.

Kristen Luidhardt
President, The Prosper Group

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