Branding played a definitive role in both the 2016 Republican primary and the general election and it’s changed the way we view campaigns. Listen to Bonnie Siegel’s insight on political branding, her experience as brand strategist for Ted Cruz for President campaign and the importance brand strategy plays in winning your race. Listen here.
Bonnie is an absolute force of nature! With an iron will she brings people and perspectives together to synthesize truly compelling brand visions. Her driving force behind a fundamentally important brand exercise was critical to our successful and award-winning website re-design for Senator Cruz's presidential campaign. Serious campaigns would be smart to seek out Bonnie's expertise.
Kristen LuidhardtPresident, The Prosper Group
Recent PoliticalBranding Articles
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How to Address the GOP's Millennial Problem
April 10, 2019 -
How Republicans Can Win With Millennial Voters
June 27, 2018 -
Trump Owns a Shrinking Republican Party
June 21, 2018
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Bonnie Siegel Talks Political Brand Identity on My Campaign Coach
July 18, 2017 -
CampaignExpo 2017: What Everyone is Talking About But Not Actually Saying
July 18, 2017 -
When a Party Turns Toxic
June 22, 2017